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Building a group-wide training program SHISEIDO+ Digital Academy

Shiseido launched a group-wide transformation program that aims at installing a digital and customer-centric culture throughout the entire Group. We came in, helping design the whole program, produce exclusive content and build the e-learning platform.
7
geographies
2 500
employees involved
10
curriculum created

WHERE WE STARTED

One of the top leading cosmetics companies, Shiseido needed to get up to speed on digital innovation. SHISEIDO+ Digital Academy is a strategic program aimed at training all the Shiseido employees around the world. We designed an engaging learning program based on participants’ operational needs and digital proficiency, mixing formats and experiences.

THE CHALLENGE

ACHIEVE DIGITAL PROFICIENCY ACROSS THE ENTIRE ORGANIZATION

 

BUILD A THRIVING COMMUNITY OF DIGITALLY SKILLED PROFESSIONALS

WHAT WE DID

We started by mapping competencies and gaps to define required skills and methods. After the online platform had been launched, we produced and facilitated the live sessions around the world, designed and customized online crash courses, animated the online communities and delivered Learning expeditions for Shiseido's top executives. Over the course of the project, we were also responsible for the internal communication related to the program: branding, visual identity, communication materials, onboarding webinars, pop-up events.

The team

Estelle Yafi Sarfati
Head of FABERNOVEL INSTITUTE USA

Shiseido Group Press Release

This company-wide training program will help all Shiseido Group employees accelerate innovation from product design to customer service to create the most outstanding and seamless experiences in the Beauty industry.

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