Building a group-wide training program SHISEIDO+ Digital Academy
WHERE WE STARTED
One of the top leading cosmetics companies, Shiseido needed to get up to speed on digital innovation. SHISEIDO+ Digital Academy is a strategic program aimed at training all the Shiseido employees around the world. We designed an engaging learning program based on participants’ operational needs and digital proficiency, mixing formats and experiences.
ACHIEVE DIGITAL PROFICIENCY ACROSS THE ENTIRE ORGANIZATION
BUILD A THRIVING COMMUNITY OF DIGITALLY SKILLED PROFESSIONALS
WHAT WE DID
We started by mapping competencies and gaps to define required skills and methods. After the online platform had been launched, we produced and facilitated the live sessions around the world, designed and customized online crash courses, animated the online communities and delivered Learning expeditions for Shiseido's top executives. Over the course of the project, we were also responsible for the internal communication related to the program: branding, visual identity, communication materials, onboarding webinars, pop-up events.
Shiseido Group Press Release