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Providing Orange employees with API marketing training

We support Orange Marketing Business School in the implementation of the "API Marketing" program, helping teams to acquire concrete tools and to integrate APIs into their marketing strategies.
6
sessions in 2018
150
employees involved
20
innovative projects

WHERE WE STARTED

One of the leading global telecommunications operators, Orange has been developing APIs for several years to build a strong developer community around its products, identify new business opportunities and gain agility. We have already accompanied Orange with a first training dedicated to the discovery of API technology a few years ago. Today, Orange wishes to accelerate the involvement of its Marketing teams on this subject. That's why Orange Marketing Business School called upon us to launch an in-depth program based on learning by doing, enabling marketing teams to start their own API projects.

THE CHALLENGE

PUT API CULTURE INTO ACTION

 

INTEGRATE NEW CHALLENGES INTO MARKETING STRATEGIES

 

INCREASE COLLABORATION BETWEEN MARKETERS AND DEVELOPERS

WHAT WE DID

In close collaboration with the Head of Orange Marketing Business School, and with the support of the business unit FABERNOVEL TECHNOLOGIES, we have produced personalized content for keynotes, demos and workshops, facilitated the work modules and identified external speakers on the three marketing phases of an API project (designing, launching and optimizing an API project), designed a MOOC and technical sheets to anchor training in the daily lives of employees and organised a follow-up workshop at S+6.

The team

François Truong
PROJECT DIRECTOR
Nicolas Half
CHANGE MAKER

Jean-Luc Girod

VP Capability Marketing Development

@ Orange Marketing Business School

In this training, technical bases were a major focus. We needed a marketing specialist who was also proficient in technology areas to provide an accurate and relevant speech, particularly regarding APIs. FABERNOVEL INSTITUTE brought us this double competence.

Interested?

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